A redesign changes a site's content, layout, visuals and code. Done well, it improves the experience, lifts revenue and lowers bounce rates. Done in a hurry, it just changes the colours. Here is the process we follow, and what you receive at each stage.
1. Research
We start with your current site, your competitors and your market.
- SWOT analysis of your top competitors, so we can use their strengths and avoid their weaknesses.
- UX research into your product and audience, ending in a site map and a list of UX improvements.
- UX strategy that ties those findings to your business plan.
You get: a site map, key findings for UX improvements, a SWOT analysis and a plan of action.
2. Experience design
Research turns into structure. We define the logic of each page and user flow before any visual design.
- Wireframes for every key flow.
- Clickable prototypes to test how the site behaves in realistic scenarios.
You get: wireframe prototypes that show your future site's logic and structure.
3. Interface design
This is where the site gets its look.
- Moodboard to agree the visual direction early and avoid big revisions later.
- Design concept showing the chosen style on real pages.
- High-fidelity mockups with illustrations and animation, reviewed with you at each stage.
- Delivery of a UI kit and a development handoff file.
You get: a moodboard, a design concept, detailed mockups and a UI kit.
4. Development
Designers and developers work side by side, so problems are caught early. Depending on the project we build with no-code tools for a fast launch or MVP, or write custom code for web apps and complex sites. For WordPress or Shopify we build on the platform that suits your team.
Before you start a redesign
- Collect your analytics: top pages, top traffic sources and where visitors drop off.
- List the pages and URLs that already rank, so they keep their address or get a redirect.
- Decide who will update the site after launch.
Want us to look at your current site? Get in touch or read about our website design services.