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BrandingCGI

Airyday Australia skin care CGI Video

Airyday Australia skin care CGi Video

Overview

Airyday storyboard

Scene 1: Sydney Harbour Introduction – The video opens with a breathtaking aerial view of Sydney Harbour during the golden hour. The iconic Sydney Opera House and Harbour Bridge are prominently featured, their distinctive silhouettes bathed in warm, afternoon sunlight. The water surface shimmers with a subtle golden luminescence, creating a mesmerizing Golden Glow shade. Soft shadows are cast across the scene, enhancing the depth and realism of the CGI rendering.

Business need

Three glows, one harbour

Scene 2: Pearl Glow Emergence

As the scene progresses, a stream of Pearl Glow shade gracefully flows in from the left side of the frame. This pearlescent, lighter stream creates a beautiful contrast beside the golden water. The CGI effects emphasize the shimmering, iridescent quality of the Pearl Glow, giving it a soft, luminous texture that catches the light. The original Golden Glow remains visible, creating a stunning visual juxtaposition.

Scene 3: Bronze Glow Entry

The Bronze Glow shade now enters from the right, introducing a rich, deeper tone to the composition. This new element adds another layer of contrast, creating three distinct streams: Pearl, Golden, and Bronze. Each shade maintains its unique characteristics, showcasing the range of the product line. The CGI focuses on the realistic flow and interaction of these different colored liquids.

Airyday Australia skin care CGi Video

Project

Problems & solutions

01
Problem

Technical Limitations

Solution

We invested in high-quality CGI software and training for team members to overcome technical challenges in animation quality. Collaborating with experienced CGI artists ensured that complex animations were handled efficiently.

02
Problem

Sound Design Integration

Solution

We worked closely with sound designers from the beginning of the project to create a cohesive audio-visual experience. Early integration of sound elements into the storyboard helped align visuals with audio cues, enhancing overall impact.

03
Problem

Cultural Representation

Solution

We engaged local experts to ensure that the portrayal of Sydney’s landmarks and culture is authentic and respectful. This included researching historical significance, local customs, and community sentiments to accurately reflect the city’s identity in the CGI narrative.

Research stages

How we got there

Stage 1

Technical Feasibility Study

Assess the technical requirements needed for CGI production, including software, hardware, and skilled personnel. This ensures that the project is viable within budget constraints and timeframes.

Stage 1

Storyboarding

Develop a detailed storyboard that outlines each scene visually and narratively. This includes defining camera angles, transitions, and key animations that will be used throughout the video.

Stage 2

Feedback Collection

Gather feedback on the storyboard from stakeholders, including Airyday representatives and potential audience members. This iterative process helps refine concepts before moving into production.

Stage 2

Final Review and Quality Assurance

Conduct a comprehensive review of the entire video, focusing on visual consistency, sound synchronization, and overall narrative flow. Gather feedback from a diverse group of viewers to identify any areas for improvement.

Design stages

From storyboard to final frame

Start a project

Have an idea? Drop us a line!

Tell us what you’re building, the timeline and where you want to grow. We’ll come back with ideas, a timeline and a quote.

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